Electronic Customer Relationship Management (eCRM)
Targeted communication to attract prospects and reinforce customer loyalty
Targeted communication to attract prospects and reinforce customer loyalty
Today's competition is tough and global, and that especially holds true for Internet offerings. It's therefore vital to continuously reach out to prospects, convert them into customers, and finally to ensure their loyalty in the long run. Meeting and mastering these challenges is essential to maintaining a long-term competitive edge.
Our many years of experience with content management systems (CMS) and our expertise in the realization of electronic customer relationship management systems (eCRM) put us in a position to develop simple but comprehensive solutions to ensure customer loyalty that help you realize synergies between your IT systems for greater efficiency and effectiveness.
Our solution – the Universal Messenger
Our versatile and proven framework – the Universal Messenger – is at the heart of the solution. It provides the basis for complete customer relationship management, starting with address collection, personalization and newsletter management, to comprehensive campaign management with a wide range of automatic functions, all designed to realize one-to-one communication.
Overview of our solution competence in eCRM
Address collection – the start of a personal customer relationship
Newsletter management – efficient production, effective sending, and better control of newsletter content
Personalization – personalized customer address for maximum relevance
Campaign management – multichannel, customized and targeted communication
Customer self-service – restricted customer self-service areas for reduced costs
