Universal Messenger - eCRM Edition
The solution for efficient customer relationship management
Demands of both business partners and end customers with regard to communication and services are rising continuously. Personalized customer relationships, communication in real time and awareness of the wishes of target groups are essential to living up to their expectations.
Universal Messenger – eCRM Edition is the complete solution for efficiently implementing a personalized customer relationship management system.
As an Internet-based electronic customer relationship management (eCRM) system, Universal Messenger – eCRM Edition meets those needs and supports a one-to-one marketing approach. Thanks to its automation, Universal Messenger supports efficient yet personal customer communication designed to generate additional sales by expanding the customer base through cross-selling and up-selling.
Overview of Universal Messenger – eCRM Edition applications:
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Identifying customers
Universal Messenger offers a wide range of simple, automated options for collecting
customer data and storing it in a central customer database, such as newsletter subscription
forms, competitions and secure download areas.
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Differentiating target groups
The central customer database, which can manage a freely defined set of attributes per
customer record, supports multidimensional segmenting based on individual or complementary
properties for automated communication strategies and campaigns.
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Personalizing communication
Central management of all customer-related data lets you personalize your communication
in a variety of ways. In addition to personal salutations, information and offers matching
the addressee's individual interests can also be integrated.
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Automating processes
All automated processes can be controlled and monitored via the powerful campaign
management functions. New data records are automatically added to existing user profiles,
continuously refined, and incorporated in the communication strategy without delay.
